Terroir HUB Blog

Japanese Shochu, Explored

In-depth guides on Japan's most popular spirit: what it is, how to drink it, what to buy, and the centuries of culture behind every bottle.

Essential

What is Shochu? Japan's Best-Kept Drinking Secret

The complete introduction to shochu: what it is, how it is made, the different types, and why it outsells sake in Japan. Everything you need to know in one guide.

March 2026 · 11 min read
Knowledge

Shochu vs Soju: They're NOT the Same Thing

Korean soju and Japanese shochu share a name but almost nothing else. The definitive breakdown of two very different spirits.

March 2026 · 10 min read
Buying Guide

Best Shochu 2026: 15 Bottles Every Spirit Lover Should Try

From imo to awamori, 15 exceptional bottles across every shochu category. Expert picks with tasting notes and serving suggestions.

March 2026 · 13 min read
Deep Dive

Awamori: The Complete Guide to Okinawa's 600-Year-Old Spirit

Okinawa's indigenous spirit predates all other Japanese distilled drinks. Its history, production, kusu aging, and how to drink it.

March 2026 · 12 min read